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Bulk SMS Marketing: Have Success With Your Content To drive sales, companies have various marketing options they can go for. Bulk SMS marketing is among the options companies can go for. However, SMS marketing is not given the attention it deserves by most businesses. There are various reasons why companies do not use SMS marketing. For example, some businesses think the marketing is too hard while others cite cost as the major impediment for them using SMS. However, nothing could be further from the truth. According to a recent marketing study, text messages are read quickly and frequently than social media posts and emails. It is estimated that 98 percent of SMS texts are ready within an average of five seconds of them being delivered. Thus, you can be sure of getting your message to your audience in a better way using SMS. However, this is not to say that SMS marketing does not come with its challenges. Users consider their mobile phones as private property. Therefore, they last thing they would expect to receive is an irrelevant or annoying message. This means you should get your bulk SMS marketing campaign right. Here are some tips that will help you have a successful bulk SMS marketing campaign.
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Use Content that Resonates With Your Audience Whether or not you will be successful with your bulk SMS campaign will depend with the content you send. The content you create may depend with your company or what you would like to achieve. Still, there are some rules to follow in bulk SMS campaigns.
Doing Messages The Right Way
With SMS marketing, you have a short space to convey your message. You only have 612 characters to convey your message. Thus, it’s important that your message is clear and to the point. You may end up not providing enough information if the message is too short. If it is too long, it may make customers lose interest. It is important for your audience to act on receiving your message. Therefore, make sure your audience has something to respond to. You can improve your business sales through bulk SMS marketing by sending out offers to your target market. A number of studies have shown that consumers respond better to promotional messages sent to them through SMS. Make sure any offer you send through bulk SMS is well explained. You should also provide information on how to redeem the offer. One way in which you can do this is by sending out a discount code on the SMS. When you do this, consumers will feel the offer is exclusive for them. It is also important for your offer to have a deadline. When your offer has a deadline, your target customers will act quickly to ensure they don’t miss it. The guide above will help you when carrying out SMS marketing.